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Nissan

INNOVATION GAMES

TASK

Nissan wanted to uncover the most innovative football players in Europe in the lead up to the Champions League Final. We needed a way to tell their story of Nissan Innovative Mobility. Through a piece of technology Pitch-R that can draw pitches anywhere in the world.

IDEA

We teamed up with some of the best football influencers across Europe & worked with Nissan ambassadors Eden Hazard, Leike Martens and Phillipe Couthinho. We challenged them play the beautiful game in the most unconventional & innovative way possible.

After three stages in London, Barcelona & Amsterdam we created the final in Madrid with an unconventional pitch build that saw us challenge the conventions of football. Different phases of play dictated the structure of the matches, offset goals and LED screens pushed players to new levels of innovation.

Nissan: Innovation Games

Nissan: Innovation Games

Nissan: Innovation Games

Nissan, WT

Innovation Games

Nissan