OnePlus are built on the power of their community, they use their community to make more informed design decisions, to understand the real innovations that users of their technology really want. We were briefed to bring the essence of their brand to life at the 7T Series Launch in London.
The launch moment is a celebration and opportunity to engage, fans, the world’s press and key stakeholders on the next stage of the OnePlus journey. Our insight was that these keynote launch moments tend to be quite dry and one dimensional. We wanted to change this, we developed an experience zone that came to life after the launch of the phone. Gaming zones, smoothie bars, McLaren Design Lab and a retail space gave guests an opportunity to immerse themselves in the phone and its key features.