Yorkshire Tea asked us to help them launch a new flavour variant, Biscuit Brew, to their highly engaged fan base. At Yorkshire Tea everything is done proper so the task was to create something that was a spectacle, watchable and done properly.
We came up with a 5,000 biscuit domino that was set up through the Yorkshire Tea factory and tasting rooms. A biscuit domino was a first, to try and film it live was the difficult part. After 17 takes and lots of filing of custard creams we managed to capture the full run.