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Yorkshire Tea

5000 BISCUIT DOMINO RALLY

TASK

Yorkshire Tea asked us to help them launch a new flavour variant, Biscuit Brew, to their highly engaged fan base. At Yorkshire Tea everything is done proper so the task was to create something that was a spectacle, watchable and done properly.

IDEA

We came up with a 5,000 biscuit domino that was set up through the Yorkshire Tea factory and tasting rooms. A biscuit domino was a first, to try and film it live was the difficult part. After 17 takes and lots of filing of custard creams we managed to capture the full run.

 

 

Yorkshire Tea

Wild Things, Yorkshire Tea

WT

Wild Things, Yorkshire Tea